Will the expected launch of Threads drive $META s share price?

A highly anticipated rival to Twitter is expected to launch Thursday, according to a listing on Apple Inc.'s App Store.

The app, called Threads, will function similarly to Twitter with text posts that can be liked, commented on and shared, according to example screenshots on the App Store. People will be able to follow accounts they follow on Instagram and keep the same username. Instagram has been pitching its upcoming app to various celebrities and influencers for a few months now, and it aims to create a buzz when it launches.

Threads is described by influencers something like this, a place "where communities come together to discuss everything from topics that interest you today to what will be trending tomorrow."

With the launch, $META is looking to take advantage of Twitter's problems, the service was taken over by Elon Musk last year. Among the issues that have angered users and prompted them to seek alternative platforms is Twitter's loosening of its content moderation policies and requiring a monthly subscription to be labeled as an authentic account. There are also problems with the reliability of the site. On Saturday, Twitter began temporarily limiting the number of posts users can see. Twitter's existing rivals, such as Mastodon and Bluesky, are rather nascent and have not yet built their networks to be viable alternatives.

$META is known for "borrowing" ideas from competitors - and it hasn't always worked. But when the company's copycat products succeed, they can catch on quickly. A feature for posts that disappear after 24 hours, called "Stories," was copied from Snapchat in 2016. Now, many more people are using this format on Meta apps than Snapchat. Meta recently created a short video product similar to TikTok, called "reels." In earnings, company executives said they are driving growth on both Instagram and Facebook.

More than 3 billion people a day used at least one of Meta's apps - Facebook, Instagram and WhatsApp - in the first quarter of the year, the company said in April.

And that's a pretty damn big number, don't you think? Regardless, some people may just not like the fact that their products are in thanks to other people's "stolen" ideas, but we all use it and hand on heart, probably no one would live without it anymore and entrepreneurs, well for them cord is a super marketing tool. What about you and products? How do you use them and invest in the company? 😊