Ford | Q2 2025: Record sales, profit hampered by tariffs

Ford achieved record sales in the second quarter of 2025, but its profitability was significantly impacted by new tariffs and one-off items. Although the company ended in a net loss, the results show that the main pillars of the business - traditional models and the development in electric mobility - were able to maintain a stable performance.

At the same time, the company continues to execute on its Ford+ plan, which emphasizes better cost control, higher quality and investment in the next generation of electric vehicles. Improved cash flow and a strong balance sheet give Ford $F room to fund the transformation, despite current pressures from global trade policy.

How was the last quarter?

Sales were $50.2 billion, up 5% y/y and a new quarterly high. However, the net result for the quarter ended with a slight loss of $36m. The accounting captures special items related to one service event and the previously announced discontinuation of one EV program. Operating performance better…